You may think their products are overpriced. You may get annoyed at their unnecessarily non-standard connectors, or become frustrated with their closed operating system and insular software licencing policies. But if you do then you probably aren't an ‘Appleite’ and definitely not on their target customer base.
Was the latest iOs7 upgrading a step too far for too many established users?
Apple has prepared a very successful business model through their plug-and-play approach to their systems, and I can see the appeal of these types of product to their target audience, who are for the most part, average non-technical consumers. But this time Apple appears to have missed the mark with the look of their new desktop. And in line with Apples own policy, the ‘look,’ along with simple no-fuss functionality, has always been one of the most important selling points.
Yes there were teething problems with the new operating system, then to be fair most new operating system have these, but this time a significant portion of the established user base seems to have taken a general dislike to the fundamental look and approach of the new desktop. Has Apple pulled a ‘Windows 8’ and pushed their vision of a modern desktop upon a consumer base that doesn't want it? A quick Google search would seem to support this hypothesis…